Bizarro World: Sony Says Sales are Still on Target
January 30, 2009 | 12:20 PM PST
by: Blake Grundman
Despite the fact that Sony has been losing money hand over fist, it seems that they have a very optimistic outlook for sales of the PlayStation 3 and PlayStation Portable. Does that seem odd to you?
The PR spinsters over at Sony have attempted to explain how in a failing economy with rapidly decreasing sales, they can still manage to hit their projections.
If you are actually buying this, take a toke on the peace pipe and hit the jump for full details.
"In terms of units, it is true that PS3, as compared to last year, is slightly worse, but on a full-year basis we believe we are on track to sell the 10 million units that I said at the beginning of the year," said Sony EVP and CFO Nobuyuki Oneda in an earnings call.
Sony announced earlier today that PS3 sold 4.46 million units during the company's fiscal Q3, a 9 percent drop from 4.9 million for the same quarter a year ago.
Oneda added, "...Relatively speaking, [compared to] the growth of other platforms, we are behind, but it's not the case that we are not meeting the target."
...During the quarter, PSP hardware sales slipped 12 percent to 5.08 million units. Oneda announced that Sony would be reverting back to its fiscal year goal of 15 million PSPs sold after raising that target by 1 million units just a few months ago.
"We thought 16 million would be rather difficult" to achieve after seeing holiday sales, he said. -- EdgeOnline
Call me a cynic, but I don't believe that there is a snowballs chance in hell that they are going to meet their projections. This is a common side effect of the economy right now, so I don't see the big deal with just being honest with the community.
If you managed to wade through all of that PR-speak, then you should understand how badly their sales have been as of late. With no holidays to bolster their sales for the next quarter, expect things only to get worse from here.
Does anybody believe for even a second that Sony has a shot at turning their sales numbers around in the next two months?


















